Our Story

Hi, I’m Heather, the owner and creator behind Wildwood Allure, home of The Bubble Bakery collection.

I’m also a single mom to two boys, Brayden and Greyson, who are the reason this business exists at all. Sensitive skin has always been part of our story. For years, store-bought bath products caused irritation and reactions for my family, and I wanted something better. Something gentle, thoughtfully made, and still joyful to use.

What began as months of research and hands-on testing slowly turned into a few handmade bath products shared with friends. When life brought unexpected challenges and my youngest faced multiple open-heart surgeries, that small beginning became a turning point. Once we were home, I committed fully to building something meaningful from the ground up.

Nine years later, this brand is still rooted in that same intention: creating artisan products made with care, experience, and a deep respect for the people using them.

About Brand

Wildwood Allure was built on the belief that products can be both beautiful and thoughtfully crafted. Every formula is developed with intention, using carefully selected ingredients, rich textures, and bakery-inspired creativity that feels indulgent without feeling overwhelming.

Our Bath & Body favorites are crafted with sensitive skin in mind, while our Home & Fragrance offerings bring that same attention to quality and experience into everyday spaces. From hand-piped dessert candles to creamy soaps and nourishing body care, everything we create reflects years of learning, refining, and hands-on craftsmanship.

This is small-batch work done with pride. Nothing rushed. Nothing generic. Just thoughtfully made products designed to feel good, look beautiful, and be trusted.

This is your style

Our Vision:

Our vision is simple: to continue creating artisan products with integrity, creativity, and care. We believe in staying hands-on, prioritizing quality over trends, and building a brand that grows thoughtfully alongside our family.

Wildwood Allure isn’t about mass production or shortcuts. It’s about creating products people return to, recommend, and feel confident using in their homes. As this brand evolves, our commitment remains the same: intentional formulation, honest craftsmanship, and pieces made to be enjoyed every day.

Thank you for being here and for supporting small-batch, artisan-made work.

Our Customers Think:

  • Tosha, TN

    Okay but I did not expect to love these as much as I do. Everything smells amazing, feels so nice on my skin, and nothing irritated me at all which is huge for me. You can tell these are made by someone who actually cares.”

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    Cassie, AL

    I’ve ordered multiple times now and every single product has been a hit. The textures, the scents, the way everything feels… it’s just different from anything I’ve bought before. This is one of those brands you don’t shut up about once you try it.

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    Jess, WY

    I originally found this brand on TikTok and I get the hype now. Everything feels so well thought out and high quality, and my sensitive skin has had zero issues. Already planning my next order.

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